Audience Engagement,


I collaborated with the product team to design three new audience engagement templates for our brands and The goal of the project was to increase our search engine optimization(SEO) ratings by serving hotel search results based on specific categories and parameters we had researched to have high search results, such as pet-friendly hotels or American Girl Doll hotel packages. The templates were designed and built across a 6 month period, testing the key metrics of engagement along the way. Template one was more bare boned and what we could refer to as the MVP. After the MVP showed promise we started to build out template two which added more contextual copy and then finally three which incorporated a google map integration. You can see a live example of the third template here that has all of the content included as well as the map integration