MELANIE PARRELLA HOLT

EXPERIENCE

Senior UX Designer, Cruise Business Unit Lead Oct 2018 - Feb 2020
Tripadvisor LLC

Worked closely with the product team to identify opportunities for UX improvements and new features with measureable results for the business. Collaborated with the engineering team to gain technical insight and ensure product builds were reflective of the vision across multiple responsive platforms. Conducted user research to analyze results while understanding the needs of our audience and bringing those insights to life through our products and initiatives. Incorporated data and insights within UX designs from our analytics dashboards to improve key metrics for our business

Senior Graphic Designer and Manager June 2015 - Oct 2018
SmarterTravel, A Tripadvisor Company

Designed web based materials for both desktop and mobile, branding and product positioning, while working with internal teams on user engagements. Followed the current existing brand style for up to eight brands within the portfolio, while presenting new ideas in open dialog with product and marketing managers. Key contact and contributer for the President of SmarterTravel for all of his internal and external meeting presentations.

Web Interface Designer and Training Manager June 2012- Dec 2012
Northeastern University

Worked with faculty and staff to develop websites for their departments, programs and research centers. The websites were based on wordpress templates that I curated to meet the specific wants and needs for their course and research sites. Trained and hired students while acting as their mentor and direct supervisor.

Graphic Designer Sept 2010- June 2012
Ernst & Young, LLC

Responsible for design, project management and brand championing at Big 4 firm inhouse agency. Designed and concepted for large-scale events and high-level materials such as: brochures, proposals, thought leadership, meetings, presentations and collateral, evites and registration sites, and infographics.

Graphic Designer (contractor) Feb 2009- Sept 2010
Charles River Laboratories

Coordinated the print production and quality control of print advertisements, packaging, trade show booth graphics and interactive media with external vendors. This role also included negotiating competitive pricing based on customized materials and market trends. Quality checked and approved printer proofs for color and typographic accuracy.

Graphic Designer and Project Manager Mar 2007- Dec 2008
Tag Digital Media

Collaborated with a variety of businessess and individuals to service their design needs. Successfully designed the user interface for the 2007 Walmart Photo CD, as well as other interactive cd-roms for Volkswagen, PCWorld and Macworld. Managed an external team of interactive designers to ensure accuracy of content and media input while adhersing to client expectations and deadlines.

CONTACT

melaniepholt@gmail.com
774.991.0443
designbymel.com
linkedin.com/in/melanie-holt-0779483

EDUCATION

Bachelors of Science Degree
Northeastern University
May 2006

TOOLS

Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe XD
Google Slides
Invision
Powerpoint
Quark Xpress
Sketch
Wordpress
Zeplin

SKILLS

UX & UI Design
Information Architecture

Wireframing & prototyping
Lo & hi-fidelity mockups

Print design & page layout
Display advertising
Marketing campaigns
Email newsletter layouts
Style guides & brand identity
Typography
Image retouching
Logos & icons
Social Media