The Weekender by Airfarewatchdog
Airfarewatchdog is a travel deal site that is run by a group of travel experts that are really passionate about travel. It has been part of the Tripadvisor family for over ten years and helps users find the best airline fares available for trips they want to take.
In collaboration with the product and engineering team we developed and launched a new product focused on weekend trips and getaways. The goal was to inspire travelers to maximize their vacation time and explore long weekend trips with short flight durations, amazing travel destinations along with hotel prices that couldn't be beat. Along with designing the responsive site experience, I also executed the marketing materials to promote the product launch across numerous marketing channels. The Weekender has been optimized since its launch to enhance the user experience and is performing well to date.