Email newsletters are a great way to keep your audience informed and engaged in the latest news, tips and updates about your company. The point of an email newsletter is to keep your subscribers connected and informed with your business and they often drive sales.
For this project, the editors at Jetsetter requested a modular newsletter design that could be customized every month to highlight the best places to travel and various products they would recommend to purchase for that adventure. The most challenging task was accounting for the various use cases of what the editors would choose to highlight from month to month to their subscribers. I chose to design an elegant, yet clean newsletter that would accommodate the flexibility of modules being shown or suppressed depending on what content the team chose to focus on for a particular month. The newsletter launched over two years ago and still has a very high level of engagement on both desktop and mobile.