Although the About Us page on a website doesn't generate revenue for your business, it is said to be one of the most important pages on your website. It gives your audience the opportunity to get to know your company brand and voice. It can also be a great place to introduce customer testimonials and showcase how great of a company you are.

The Airfarewatchdog about us page had been lacking love and luster since its inception. As the lead designer for this project, I collaborated not only with the product team but with our subscribers as well, to gather positive testimonials to incorporate onto the page. In addition to the inclusion of user generated content, I also worked with the director of brand and marketing to establish strong value proposition statements to include on the page. You can see the page live here today